iBrand - Domain Basics

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Domain Basics

The most basic functionality of a domain name is to provide symbolic representations, i.e., recognizable names, to mostly numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet, in effect changing the IP address. This translation from domain names to IP addresses (and vice versa) is accomplished with the global facilities of Domain Name System (DNS).

Brand Basics ( 3 items )
A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artefact or entity. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".