Basics
Domain Basics
What makes a Domain Name Valuable | What makes a Domain Name Valuable |
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There are a lot of factors that make a domain name really valuable. Generic / Dictionary words command the highest premium. But here is a list of 10 domain appraisal parameters which are really important : 10. Search Engine Friendly : Would a search throw up the domain intrinsically. For example - if the exact search term exists in the name. 9. Industry Strength : Is this targeted to a niche or a mass market? A niche market product might actually have a higher value than a mass market product. But it basically depends on the prevailing PPC rates for that market. 8. Sales Value History : Has this domain ever earned any revenues? How long has it been online? Longer the duration of the registration, better it is. 7. Market Potential : Can you make revenue by advertising this? Would it generate enough revenues if exploited? 6. Linguistically Viable : Can the domain be pronounced? Is it easy on the ears? 5. Brand Recognition : Can it be created for this domain? 4. Recall Value : If you can’t remember it, forget it. 3. Length : Shorter the better. Chew on this, there are NO 3 Letter .coms available. All 3 letter word domains for .in, .org, .net, ,biz, info, .us, in fact most TLDs, are also sold. 2. Extension : .com, .net, .ca, .in, .co.uk, .co.in, .com.au, .tv, etc. .com domains are undoubtedly the most expensive. speciality extensions follow. 3 Letter .coms now go routinely for $50,000+ 1. Current Revenue : Earnings/Parking/Affiliate/Other Nothing better than current income, though not if you are spending thousands to start with. Bookmark Us |
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